Country music star Brantley Gilbert interrupted his concert Saturday night to smash a can of Bud Light on the stage after a fan threw it to him. During his show at Indian Mountain ATV Park in Alabama, a fan threw a Bud Light can onto the stage for Gilbert.
The star took a long look at the beer before smashing it onto the stage yelling “F*ck that.” Another fan threw a different beer brand on stage. Gilbert quit drinking in 2011 but tossed that beer to his drummer saying, “You ain’t got a hair on your ass if you don’t shotgun that son of a b*tch.”
Budweiser is trying to contain the damage from the Mulvaney marketing stunt. They put out a new pro-America ad and the CEO finally gave a statement. Neither has worked as the backlash grows.
Budweiser’s latest advertisement features the famous Clydesdale horses crossing the country from New York City to the Grand Canyon as the narrator delivers a patriotic message. The ad says:
“This is a story bigger than beer. This is the story of the American spirit. Brewed for those who found opportunity in challenge and hope in tomorrow.”
Not everyone was impressed.
“Hey @AnheuserBusch, if you’re at a point where you’re literally referencing 9/11 in hopes that it would make us flyover yokels run to the store to salute a 12-pack of Bud Light, you should just apologize instead. Hoping we’re stupid enough to buy this ad is insulting,” Red State editor Brandon Morse said.
“You aren’t putting that genie back in the bottle, guys,” “Rambo” and “Black Hawk Down” actor Matthew Marsden said.
Anheuser-Busch CEO Brendan Whitworth broke his silence about the controversy Friday.
Whitworth said: “As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer with brew.
“We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues.
“We have hundreds of thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans, and hard-working Americans everywhere.
“We never intended to be part of the discussion that divides people. We are in the business of bringing people together over beer.
“My time serving this country taught me the importance of accountability and values upon which America was founded: freedom hard work, and respect for one another.
“As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
“I care deeply about this country, this company, our brands and our partners.
“I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
“Moving forward, I will continue to work tirelessly to bring great beers to consumers across the nation.”
Even though Brantley Gilbert doesn’t drink anymore his reaction to someone throwing him a Bud light was Awesome🙌🏼👏👏👏😂❤️.#GoWokeGoBroke pic.twitter.com/HYDfApZXmx
— ꪻꫝể ꪻꫝể (@TheThe1776) April 16, 2023
— Budweiser (@budweiserusa) April 14, 2023
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